Integrity Toys was started in 1995 by Mr. Percy Newsum. Over the years Integrity Toys has come a long way in developing the most cutting edge dolls with a distinctive focus on high fashion. Integrity's Toys collections are well known for selling out shortly after their releases. With the overwhelming demand for these dolls collectors must stay on their feet. You’ll find some of Integrity Toys most beautiful and striking dolls here on our site. Whether you fall in love with Annik or are swept away by Norma Desmond, you’ll soon see why Integrity Toys’ slogan is “Beautiful Perfection”.